Optimizely
2025Optimizely helps teams test and optimize digital experiences. I redesigned the variant-editing flow for first-time A/B test builders, making setup clearer and easier to understand before launch.
Optimizely helps teams test and optimize digital experiences. I redesigned the variant-editing flow for first-time A/B test builders, making setup clearer and easier to understand before launch.
BioDepot builds automation tools for life sciences teams. I designed their first mobile experience for clinical researchers at Fred Hutch, helping them track protocols, samples, and lab tasks away from the bench.
Building H explores how everyday life can be healthier by design. I explored AI-powered commute concepts across everyday apps, focusing on how small suggestions could make the ride home feel more useful, social, and restorative.
A closer look at the studies I run, the methods behind them, and how those findings shape the product decisions that follow, across both industry and academic research. Explore my publications on Google Scholar.
A growing collection where I discuss method deep dives, the product questions I keep coming back to, interesting new technology and what I’m learning along the way. You can read more on my Substack!